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Event Details
If you think the Lone Ranger is coming with a Silver Bullet,
Think Again!
Technology, customer expectations, and the current economic forecast all deeply influence the construction of modern marketing campaigns. Now more than ever, it is critical to reach consumers at the right time and in the right way. In a marketing age where social media often takes the spotlight, more traditional marketing channels can be unfortunately ignored.
Joseph Sheefers, Certified Direct Marketing Specialist with the US Postal Service, will share how Direct Mail, in combination with other advertising channels, can create a meaningful and measurable impression on your consumer.
Whoa Tonto, my trusted friend!
Abandoning traditional marketing methods may damage your marketing results beyond repair. Research proves that Direct Mail is still more effective in attracting and retaining customers than many social media tools. By using Direct Mail, marketers can make their campaigns stronger, more targeted, and more measurable – in fact, JupiterResearch reports that marketers who integrate Direct Mail with their other marketing channels can boost revenue nearly four-fold.
Multi-Channel Marketing: How Direct Mail Can Work for You
In this session, attendees will explore how Direct Mail complements the latest digital tools and works with other marketing channels to boost brands and sales revenue.
Key Takeaways:
- Learn about the innovative new Direct Mail designs
- Find out how to effectively blend Direct Mail with various advertising channels to boost customer acquisition and retention.
We've had a tremendous response the last few months with a packed room nearly overflowing into the hallway. Be sure to RSVP now and reserve your seat today.
And be sure to bring a friend or two.
Where
3800 Southwest Fwy
Houston
77027
Other Maps:
Hosted By
Houston DMA
The Houston Direct Marketing Association HDMA is a professional organization with an interest in the practice, study and teaching of direct marketing
The HDMA offers opportunities to meet some of the most innovative and talented direct marketing leaders in Texas.
HDMA’s mission is to provide their members with informative and educational tools to execute all direct marketing plans.
We keep you informed on the latest trends and changes in the industry.
We offer networking opportunities to meet, share and exchange valuable knowledge with like-minded professionals and direct marketers in the Houston area.
Membership in HDMA is open to direct marketers, advertising agencies, direct marketing agencies, printers, mailhouses, catalogers, retailers and all others who desire to share ideas and work together to promote the industry.
